It’s a classic prank call joke: Is your refrigerator running? Yes. Well, you better go catch it. Click.

In reality, everyone wants a refrigerator (like all appliances and electronics) that not only runs, but does so quietly and smoothly. While consumers have shown concern about product noise and vibration for decades, they’ve grown far less tolerant of such annoyances in recent years. And the proliferation of product review sources means shoppers can easily compare these factors and make purchase decisions accordingly.

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